(970) 522-7515
If Wisdom Builds It,
It Will Make Money

Wisdom Rides of America

If Wisdom Builds It, It Will Make Money

Manufacturing for Carnivals, Parks, & More

About Us

Wisdom Rides was founded in 1969 by Jerry Wisdom. Jerry was considered by many as a pioneer in the amusement industry by being one of the first in the business to trailer mount rides for the ease and portability of traveling shows. Over the years, Jerry along with his son Victor, developed some of the most popular rides on the market including the Starship (Gravitron), Tornado, Sizzler, and Dragon Wagon Roller Coasters.

In 2018, Victor retired from his role as CEO and his nephew, Jared Davis took the reigns at the helm. Jared has a keen vision of progressing Wisdom Rides to the next level by incorporating new technology, lighting, and design concepts into new and existing rides and attractions. Jared is committed to providing a top of the line product with quality craftsmanship that is built in America.

Wisdom Rides of America is now better than ever! Over the years, Wisdom Rides of America has grown and prospered at its Merino, Colorado Headquarters.

Combining years of experience with a new diversified approach, Wisdom’s family owned and operated facility has developed into one of the top manufacturing plants in the Rocky Mountain region.

"We can make anything for anybody," says Victor, calling the company's factory in northeastern Colorado "a one-stop shop."

Through diversification, Wisdom has enlarged its operation by incorporating the knowledge of specialists in various fabrication areas with the most modern equipment.

Whether your need is for a prototype or a large production run, Wisdom Rides of America will give you the highest quality workmanship and service possible. We welcome the opportunity to provide the manufacturing or engineering expertise you need to compete your next project.